This year brings lots of great marketing, networking and educational opportunities.
The biggest horticulture event in the U.S., the OFA Short Course, is gearing up for the big show July 14-17 at the Greater Columbus Convention Center.
Not only will there be a huge lineup of educational sessions, new product releases and service and networking opportunities, but there’s also the Garden Center Live! area with lots of chances to learn all about marketing.
Garden Center Live! offers more than 30 educational sessions and workshops on everything from signage and trends to staff training and communications.
Stop by and watch the always-popular Merchandising Contest, where four seasoned experts will battle it out to create the best display. The Marketing Lab will help you connect with a great marketing experts, plus office hours with business professionals. Or, drop in at the Merchandising Concepts space to get inspired.
The 1,500 exhibit, 7-acre trade show floor hosts all kinds of new plants, pest threats and product lines and features keynote speaker Joe Lamp'l.
To register, visit www.ofa.org/shortcourse.