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Making the most of your summer--Ian Baldwin
You snooze, you lose! Use these tips to make the most of the dog-days of summer.
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Bench Systems introduces a new product
Company owner Doug Boyd talks about the latest marketing tool from his company.
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Quick takes from The Garden Gates
Chad Harris of The Garden Gates in Metairie, La., offers insight on the retail world.
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From the Field: OFA – OFA Enthusiasm
OFA Chief Executive Officer Michael Geary gave his first OFA Short Course a glowing review, noting the rampant enthusiasm attendees showed this year, particularly with regards to new products and services, and to educational programs. Geary also talked about some
of the plans for OFA Short Course 2011.
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From the Field: OFA – Dramm Water
Dramm Corp. has been known for products and systems that deliver water to plants. The company recently expanded its offerings with a new division called Dramm Water that assists growers in choosing the right water treatment system. Dramm Water manager Al Zylstra discusses why the division was started and looks at some of the treatment systems it offers.
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From the Field: OFA – Syngenta Flowers on Mums
Garden mum production is in full gear, and Syngenta Flowers plant pathologist Jane Trolinger wants to be sure growers avoid problems with chrysanthemum white rust. She advises growers to check out the 30-minute white rust webinar.
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From the Field: OFA – ihort's Botanical Cladding
International Horticulture’s Joel Joseph explains how the company’s Botanical Cladding is a unique layered system that allows growers, retailers and landscapers to quickly plant, sell or install a green roof or living wall system.
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From the Field: OFA – Raker's trial gardens
We spoke to sales associate Lori May about Raker’s intensive trial gardens, where the grower introduces and evaluates new varieties, researches existing varieties, and ultimately shares collected data with horticulture professionals and the gardening public.
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From the Field: OFA – Modine Effinity 93
Ray Schaffart, marketing manager at Modine, explains how his company’s Effinity 93 gas-fired unit heater provides growers with 93 percent efficiency, in turn providing significant cost savings.
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From the Field: OFA – Terra Nova heucherella falls series
Looks like ipomoeas are going to have some competition. Terra Nova Nurseries has introduced the first trailing heucherella Falls series. Terra Nova marketing director Dave Doolittle discusses how ‘Redstone Falls’ and ‘Yellowstone Falls’ can be used in containers, hanging baskets and in the landscape. ‘Redstone Falls’ has broad copper-colored leaves with dark veins in the spring and summer. ‘Yellowstone Falls’ has chartreuse lobed leaves with deep crimson markings. Both are hardy in USDA Hardiness Zones 4-9.
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From the Field: OFA – Ball's Black Velvet petunia
Ball Horticultural Co. Black Velvet petunia has already caused quite a stir, and we crafted an informative video shot at our New Varieties Showcase that explains how the company hopes to ensure that the plant lives up to the hype.
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From the Field: OFA – All-America Selections' branding efforts
Since 1933 All-America Selections has trialed and chosen plants that perform in the garden. Now the organization is trying to enhance branding efforts to ensure that retailers are well-equipped to market these outstanding varieties. Our team visited with AAS officials to talk about how the winning plants could be marketed to retailers and consumers.
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From the Field: OFA – Dummen USA's Confetti Garden
Dummen USA is touting the company’s Confetti Garden and Potunia series projects at the show. Be sure to click on our video link to get the
scoop on both.
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From the Field: OFA – OHP's new products
OHP is introducing four new products at the show. That video is sure to whet the industry’s appetite as OHP makes those important launches.
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From the Field: OFA – Proven Winners' new summer annual
Proven Winners has a new summer annual that should have the market buzzing. Find out the particulars in the third part of our video series.
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