From time to time, readers/friends in the industry touch base to share items they find interesting. The great Maggie Zielinski, communications director at Chalet in Wilmette, Ill., recently sent me the heads-up about the Seed Cathedral at the Shanghai World Expo's UK Pavillion.

This 66-feet-tall shrine is accented with 60,000 25-feet-long fiber-optic rods on its exterior, each of which contains one or more seeds encased at its tip.

The Expo opened this month, and the cathedral has been a huge hit with attendees. But enough words. Let's look at some "way cool" pictures.

And let's thank Maggie for the heads-up.