ANLA Management Clinic Quick Hit: Look here!

At the ANLA Management Clinic in Louisville, Ky., there were all manner of lessons taught/learned. One of the simplest was so darned simple that I felt simple for not appreciating its simplicity.

Brett Yates of West County Gardener Gloves peddles a product that is good for a variety of reasons. The gloves are well-made and well-made of mostly sustainable material. They also wear well and look good -- especially, apparently, the gold models. "We have the gold gloves placed prominently in every display," Yates noted during a session at The Clinic. "They definitely draw attention."

Curiously, though, they are just the fifth-selling model the company markets. I would suggest that happens because yellow probably gets dirtier quicker than plum or blue or red or any of the other colors on display and available in the WCG line. At heart, most gardeners are pragmatists.

But having gold as "eye candy" helps Yates and Co. sell a lot more gloves.