In the November issue, Garden Center magazine featured DoLeaf, a new e-commerce venture targeted at garden centers to enable them to list their wares to help gardeners in their respective regions find specialty plants or varieties not offered elsewhere.

The site is devoted to green goods the big-box boys don’t sell, while allowing independent garden centers to extend their reach nationwide through an online storefront.

Since its fall launch, the site has expanded its list of features to create a seller dashboard that enables sellers to see their inventory and easily manage orders online. DoLeaf also has streamlined the checkout system to make it simpler.

Site administrators are now putting out a call for sellers of several specific types of plants, including organic, heirloom and vegetables. Garden centers can easily set up stores (it takes about 10 minutes to set up an account) to begin listing plants quickly. In turn, they have the opportunity to attract more customers. Complete instructions for signing up, along with site regulations can be found at www.doleaf.com.