Thursday, May 17, 2012

Home Magazine Taste of the tropics

Taste of the tropics

Special Report - All About Merchandising

Boost sales of tropical plants with displays that ‘transport’ customers to distant locales

Garden Center | February 10, 2012 |

Font size

Banish your winter blues and join us on a visual tour of merchandising ideas that will send your tropicals sales soaring.
 

1. High-style hideaway. An area reminiscent of a private cabana is a perfect place to merchandise lush tropical plants.

2. Bold beauties. Unusual plants cry out for unique containers. Use tropical displays to effectively cross merchandise bold and interesting containers.

3. High flyers. Show the versatility of tropical-like plants by creating displays in unlikely places.

4. Large and lush. Use plants to create a virtual jungle—and really spark your customers’ imaginations. Bigger is better!

5. Fair warning. Many tropical specimens can last for years, if they’re overwintered properly. Give customers advance notice, and then teach them how to preserve their investment.