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HGTV to launch plant brand

Marketing

Agricola Management Group is recruiting breeders, growers and retailers to participate in the program

| August 21, 2011

Cable network HGTV is working with Agricola Management Group to launch a branded-plant program. Set to debut in 2012, the “HGTV HOME Plant Collection” will include perennials, annuals, shrubs, trees and seeds.

According to this initiative’s website, the program will be “backed by the media power of HGTV and its own high impact marketing program, supported by hgtv.com.”

The HGTV HOME Plant Collection will join other HGTV HOME product lines, including paint from HGTV HOME by Sherwin-Williams, HGTV HOME Flooring by Shaw.

Click here to visit the HGTV HOME Plant Collection site. 

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