CANBY, Ore. – Terra Nova Nurseries and Blooms of Bressingham have entered into a licensing agreement to breed, grow and co-brand five new plant varieties in the form of liners. The partnership incorporates five introductions intended to expand both companies’ product offerings to professional grower customers.
The relationship was formed based upon Blooms of Bressingham’s strategic objective to supply a diverse range of plant material to its customers, and Terra Nova Nurseries’ reputation for quality breeding and new introductions.
Included in the collaboration is a new collection called the Echinacea Supreme series, which features ‘Supreme Cantaloupe’, ‘Supreme Elegance’ and ‘Supreme Flamingo.’ The licensing agreement also includes Heucherella ‘Cracked Ice’ and Heucherella ‘Buttered Rum.’
“Blooms of Bressingham brings a network of leading perennial young plant suppliers to the alliance. The advantage to grower customers will be an expanded production and distribution source of garden-worthy plants that will stand the test of time for both retailers and consumers,” said Christine Kelleher, marketing director for Blooms of Bressingham.
Terra Nova Nurseries will exclusively grow and sell the new varieties for the first year of the program. Blooms of Bressingham’s licensed propagators will build supply in anticipation of increased demand for year two. The agreement terms also include a plan to introduce and supply the varieties to growers in Europe and Japan during the second year.
Production of the varieties will lay a foundation to generate strong co-branded awareness for current and future plant material. As a result, new sales opportunities will be created for growers, and a more diverse inventory of varieties will become available to garden center retailers.
“We are excited about the partnership to bring superior plant genetics to market based upon both companies’ renowned brands. The new plants we have chosen are some of the strongest selections we have produced in years,” says Dave Doolittle, Terra Nova Nurseries’ director of marketing.
Growers and retailers will have the opportunity to see the varieties in the New Varieties Display at OFA, July 14-17. They will also be exhibited in Terra Nova Nurseries’ exhibit booth and Blooms of Bressingham’s Market Partners’ booths.